Marketing Plan

Marketing MKT 1600| Marketing scheme| Jaxon Co| | Rebecca Olsthoorn| 10220813| DUE succession: 23rd of OCTOBER 2011| LECTURER: Charlotte Brown T fitting of circumscribe 1.0 Situation (S.W.O.T) Analysis:3 1.2 Strengths3 1.3 Weaknesses6 1.4 Opportunities7 1.5 Threats9 2.0 Objectives And strategy11 2.1 Marketing/Finacial Objectives15 2.2 Stategy educational drill (Target Market and Product Positioning)12 3.0 Marketing cockle Development16 3.1 Product excogitate and Development16 3.2 Promotion Plan18 3.3 Pricing Strategy20 3.4 Distribution Strategy22 4.0 Projected Income Statement23 1.0 SWOT ANALAYSIS 1.1 Strengths * Jaxon Co is able to purchase/obtain figurines from Yuling just for three years- This gives Jaxon an avail over competitors, because they will be able to buy these figurines cheaper than their competitors rotter currently. Additionally, these figurines are slightly differentiated, meaning if consumers compl iments Jaxons peculiar(prenominal) figurines they will cause to come to Jaxon (Jaxon is the alone supplier of this peculiar(prenominal) figure) to obtain them. * Quick slant clip (within four weeks) nub that Jaxon can get the products forthwith with moderate hassle.

Jaxon will be able to avoid stock outs and have a invariable stock of their products to satisfy consumer demand. The short delivery time authority that if there should be an unforeseen feature that results in a stock out, Jaxon can promptly bless flip supplies and the consumers wait time is relatively small. This minimises needine ss of sales in this situation, referable to! the consumer switching to the competitors products and also keeps consumers intellectual and satisfied. Giving Jaxon a grand edge in the merchandise place is its capacity to offer for consumer special orders (as Yuling prides itself on existence able to make anything). This adds a new dimension some(prenominal) to sales and consumer/collector satisfaction. Competitors cant offer anything change as their products...If you want to get a full essay, order it on our website: BestEssayCheap.com

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