Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market.

Bottom Of Pyramid Case StudyIntroduction & Situational Analysis:Motorola, Inc. provides technologies, products, and service for peregrine communications. It operates in three segments: Mobile Devices, Home and Networks Mobility, and enterprisingness Mobility Solutions (Motorola.com 2008). The cheek study focus is of Motorola?s mobile construction technology, where it holds second place after Nokia for human being mart store share at 17.9% in mobile sales (ElectricNews.net, 2007). The market place at the bottom of the pyramid represents around 4 billion citizenry which holds a purchasing former of up to $14 trillion. Motorola know this market segment and in response looked at manufacturing a low approach kiosk recall that meets the needs and requirements of this market segment. Motorola has developed the C117 handset in partnership with the GSM Association, which represents operators dry landwide in an attempt to overcome the sensation barrier to mass phone will power ? price. The C117, low cost handset is expected to be the first of a family of low-priced phones to be produced and is sold for little than $40 at in large quantities prices, with an extended battery breeding to suit those without convenient entree to electricity (Hunt, B. 2005). GSMA estimates the C117 will have mobile phone ownership to more than 700 million unsanded consumers across Asia, Latin America, the pith East and Africa if it can encourage reduce its price infra $30 (Hunt, B 2005). The read/write head executive of Motorola Ed Zander said ?connecting the unconnected with new ultra low-cost, high-quality, beautifully designed handsets is a critical component of Motorola?s issue strategy and is the right thing for us to do as a good global citizen? clearly spatial affinity this as both a growth opportunity and a social benefit. Mr Zander has clearly seen the opportunity which exists in the developing world where subscriber growth is booming and the fast est growing... ! If you want to limn a full essay, order it on our website: BestEssayCheap.com

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