Case Study 1 Al Ain Dairy

Case Study 1 : Al personal dairy farm 1) I think Al personal dairy farm should examine to place down the cheese merchandise as the nightclub has a full-grown quantity of milk available. In those genuinely enthusiastic countries place in the harvest-feastion of ice-cream could also be a capacious idea. For the moment, cheese and ice-cream argon only produced by joined Kaipara Dairies co. which is a small telephoner in terms of market division (0.7 in terms of volume, 0.8 in terms of sales). Al ain Dairy could benefits from its brand recognition to compel a loss leader in those two markets. Al Ain Dairy could calculate to launch some flavored milk crossroad as its becoming more(prenominal) and more e rattlingday still this product is already produced by three companies (Al Rawabi dairy co., Marmum Dairy evoke and United Kaipara Dairies co.). It could be hard for the company to amaze wizard of the leader in this market, as there already an essential competition between producers. These last years, as the consumer was aspect for more organic, product smoothies start to become very(prenominal) popular in western countries. It seems that no companies currently produce this variety of juice so Al Ain Dairy could become a pioneer in this field. As smoothies are very saucy juice it as a very pithy ledge life which could be a problem for the company.

Finally, as the possibility study is mentioning the rate of type 2 diabetes and corpulency is actually high in those countries, thats why the company could depend launching a low-fat range of products producing diet juice. 2) Al Ain Dairy should i! nsist on the circumstance that its products are clean because the company is implanted in a very hot country so flock are sounding for refreshing products like juices or ice-creams. It should also insist on the rancor of its product because as we said it before the defy produces people very concerned about this issue. Thats why Al Ain Dairy should insist on the fact that the company put a lot of effort to make sure as shooting that cold chain has been consider during all the supply chain. This substance it...If you want to get a full essay, order it on our website: BestEssayCheap.com

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