Levis

CASE ABSTRACT Levi Strauss & Co was founded in 1853 by a Bavarian immigrant, Levis Strauss. In 1873, along with tailor Jacob Davis, Levis patent the attend to of putting rivets in pants to make them stronger. The beginning dung aree was thus born. Present in more than one hundred sixty countries and employing just about 11,550 people worldwide, the company is now real successful and a major US symbol (Exhibit 1). The grimace describes the difficulties the firm is go about in 1994 in lacquer, due to the slim downing market and raw(a) distri yetion channels. lacquer is a rum market, compared to the rest of the world. Concerning jeans, Levis managers had to design their own models, which would fit Japanese taste, and could non confide only on importing American models. Levis is not yet a leader in the Japanese market, up to now though it shows good results. Competitors such as Edwin drop double as many stores as Levis. These issues are still pertinent today, as t he market is still shrinking. some(a) of the issues addressed by Levi Strauss Japan K.K. are: How can Levis cope with a shrinking market? Do they have to change their trade strategy? How should they compete with aggressive competitors? What determine strategy should they squeeze? Which distribution channel is most fit for them?

CRITICAL ISSUES tailor 1: Shrinking market coat The traditional market for jeans in Japan would likely shrink or rebriny two-dimensional due to lower blood line rate (Exhibit 2). Besides, the average keep down of jeans purchased per person per twelvemonth in Japan is 0.5 com pared to 1.5 in the US, sensation of the re! asons being that Japans high schools require students to wear down uniforms. Additionally, Levis main focus for their products is the segment of male consumers. For example, the campaign in Japan focuses on males with commercials featuring male stars (Exhibit 3). The company also offers products to womanish consumer youngsters, but in a very limited way. Comparatively, VF jackpot (VF), its competitor, operates multiple...If you ask to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay