The effects of MTV on youth consumer culture.

With a look at todays society one would establish galore(postnominal) changes in the values of our emerging generation. ?The United States has more malls than high schools, and the Statesns spend more time shopping than reading.?(Quindlen). This evolution of consumerism in our country must be attributed to something. Since our generation, arbitrarily coroneted generation Y, is moving into adulthood, we must look at what has influenced our adolescence, and what is motionless influencing today?s teens. Through surveys it has been determined that MTV is the preferred contribute amongst Ameri mint teenagers, averaging to almost 75 percent of the teen convey claiming regular viewership. Of this vast proportion, most admit to watching MTV for up to fifteen hours a week. These numbers alone makes one consider that MTV is the primary force finessing the desires of our youth. But while MTV?s be is go acrossmingly innocent, its capitalistic self-interest has led focal locat e to a habit of fickle trendsetting and targeted marketing which is alter the counsel its young viewers see the world. As we atomic number 18 seeing this phylogeny of values in our generation we can also see the evolution of MTV. The 1980?s gave birth to many society-altering events. Yuppie greed, Reagonomics, and raised familiar ethics all shaped the way modern America thought and acted.

In this time of central conservatism a new television network emerged with the hopes of obstetrical delivery forth a new art form, the unison video. This new wave medium of music television tested the limits of traditionalis m by presenting videos from new wave acts su! ch as Blondie and DEVO, and hard leaning bands such as Twisted Sister and Motley Crue. MTV seemed the like a renewing for underground artists. A revolution which was true by the virtuous majority and the marketing dollar (Crawford). Fast-forward cardinal years to the present. MTV no longer... If you want to get a practiced essay, order it on our website: BestEssayCheap.com

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